How AI Is Changing The Way We Receive Our News
Already, AI is affecting how, when and where you get your news -- and that’s just the beginning. Having previously been used in chatbot marketing automation to send out election updates, one of the most important technologies of our time is set to impact many other areas of the media. Artificial intelligence is changing how we receive and digest information about the world around us.
Making Use of Vast Data Stores
Reuters and other news outlets are now using AI algorithms to sift through vast amounts of data to create more accurate and informative pieces for their audiences. Lynx Insights are providing Reuters journalists with the ability to analyze huge amounts of data and spot trends. This allows them to direct further research and write the stories their audiences are most likely to appreciate.Whether it be alerts for fast moving stock prices, market patterns, other intriguing or more subtle trends, journalists and editors have been freed from tedious searches and drawn-out research. They’re now able to do what they do best: ask pertinent questions and identify the important factors that make up our news.
AI Writing and Moderating Comments
Reuters isn’t the only news outlet leveraging AI to bring information to the masses. The New York Times and the Washington Post have also flirted with AI applications to moderate readers’ comments on stories and even to write the content itself.Heliograph, The Washington Post’s award-winning ModBot, wrote 850 articles in 2017. Covering topics from the Rio Olympics, Election Day races, and high school football games, it even tweets out football scores with links to articles it has tailored.
The New York Times uses AI to enable their team of moderators. They’re now able to manage far more than their previous 10% of articles on their site that have comments enabled. The AI solution not only extends the comment feature to more articles, it also rates them for ‘toxicity’. A sliding bar at the top of the comments section allows readers to engage with the comments they are interested in and avoid seeing the more aggressive feedback.
Bringing the News You Want, When and Where You Want It
Remaining relevant in a world saturated by information is the new hurdle for many news organizations. They are now turning to AI to address the issue. Relevancy has become the new battleground amongst media companies.Much of the issue revolves around giving consumers the information they want to see, when and where they are most likely to digest it. This can increase the distribution reach of a publication and reduce wasted ad impressions significantly, improving advertising outcomes and the overall client experience. All of this is done by utilizing the vast amounts of consumer data.
AI algorithms spot the patterns that identify who is interested in what and where they are most likely to engage with the information being delivered. These methods of reaching new readers and supporting existing ones is critical for media organisations who wish to stay ahead of competitors and remain relevant to their audiences.
The Right Format
Each of us has individual tastes on how we like to stay up to date with what is happening in the world. Some prefer reading written articles, while others would favor a short clip on the latest issues.AI automation is used by the Associated Press to turn data into text and text into video quickly and cost effectively. The technology provides different formats for news stories that can then be sold on to content buyers.
AI is being used in a variety of innovative ways to ensure the facts in articles are correct and not ‘fake news’. The ability to sift through large data sets, both for personalization and content creation, is helping news organizations maintain their credibility while enabling journalists to create ever more interesting and pertinent news items for us to devour.
Author:
Josephine from www.snaps.io
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